Released on: September 7, 2008, 3:43 am

Press Release Author: manujsingh9

Industry: Internet & Online

Press Release Summary: Everyone has an idea of what they want their site to look
like. The pretty factor- splash pages, cool flash and graphics must now be justified
as to their importance to the bottom line.

Press Release Body: Everyone has an idea of what they want their site to look like.
The pretty factor- splash pages, cool flash and graphics must now be justified as to
their importance to the bottom line. If you want/need to establish an online
presence, you will have to make some compromises in these areas.

Understand exactly the role your site should play in your company marketing.

Ask- What is the goal of your website and who is its audience? Is it for existing
clients to see? Is it to reach new clients? To venture into yet untapped market
segments?

Ask- How strongly do your other marketing efforts promote your site?

Ask- Is your website an extension of your existing collateral that must reflect the
same graphical look?

Ask- Is your website meant to assist to your sales force or is it your sales force?

Chances are you won’t have any single answers. That\'s ok. It will give you some meat
for your designer/SEO to digest and develop a solution for you.


If you sell jewelry solely online, you must have a catalog of exceptional
photography and detailed, high-resolution close up images. But, you must be
optimized and rank well if you want to sell any of that jewelry.

If such a company approached me with this project, my recommendation would be this:
If you sell a product, people have to see that product. Lots of good images. The
site should be slick and sheik and easy to navigate. The home page has to capture
the buyer\'s attention. If it\'s very expensive jewelry, the site should have a lot of
class and elegance. If it\'s home made jewelry, the site shouldn\'t look home made.

However, as you have no store front, if the online community can\'t find you, you\'re
business will fail. So I\'d have a very optimized home page with some discussion of
the quality of your product, the history of your company, etc. This is also great
sales copy. Ad a few special catalog pieces with descriptions below some smartly
placed gifs, jpegs and readable type graphics built out of CSS and you\'ve got a cool
to look at, content rich, well optimized layout.

I\'d make the link to your catalog very obvious and prominent. Note the catalog is
not the homepage. I\'d also include subsequent well written, in depth pages about the
history of some specific pieces. Load them with targeted keywords and a few images.
Again, make your catalog link very prominent. In doing so you\'re creating relevant
content for search engines AND providing additional pages that can rank.

The catalog can be database driven, simple and changeable, and you have the
foundation to build your search rank.

Web Site: http://www.internet-copycatting.com,
http://www.internet-copycatting.infozabout.com

Contact Details: manujsingh9@gmail.com,
MANUJ,# 5035 , sector 38,Chandigarh,160036,5035031,